Project Planning

It will take time to produce even small results. Many powerful efforts have taken place to help the region. Unfortunately most of them have failed to deliver the desired long-term outcome.


We consider this project to be a long term effort and will take our time to prepare. Of course our fund raising efforts will influence the speed of our progress.


Current Progress

  • We are preparing for our first cause marketing initiative.
  • We have a fund raising project planned that will go live in December.
  • We have been filing for our tax exempt status.
  • We formed a comprehensive alliance with Sonke Gender Justice.
  • More coming soon :-)

Project Phases

Getting Ready


1. Forming strategic partnerships
We are reaching out to local organizations and discuss who is a good match and how such partnerships could look like. We are looking to add our strengths to the table: Fund raising, use of social media, transfer of expert know how and organizing volunteer programs.


2. Discussing cause marketing opportunities with various marketing agencies
We are looking to form a cause marketing network where agencies can provide a bundle of solutions ot their clients.


3. Using viral videos to spread the word
Web videos are cost effective way to create awareness and educate. Videos could portray project progress and will help to spread out the word. Local film makers in South Africa will collaborate with our US and European video experts.


4. Merchandise Program
Setting up a T-Shirt, Cap, Mug merchandising program to increase awareness and raise funds. These items will make good Christmas gifts for early adopters – way before any official World Cup merchandise hits the market.

Why exactly are
we in this?

We are a team of experienced online marketers with prior World Cup publicity experience. Our network spans from the US & Germany to South Africa. We are in a unique position to connect the dots and feel a strong calling to act on it.

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