Using the 2010 Soccer World Cup to support cause marketing

The 2010 World Cup will be the biggest sports event Africa has ever hosted. South Africa will be in the spotlight of the world.

You might think it is a long time until then – over 640 days – but the qualification games for the event are starting in Europe this weekend and are already on its way in other parts of the world.

There are a number of facts that provide mixed emotions about celebrating the Soccer World Cup: 5 million HIV infected, 1.2 million orphans as a result of AIDS casualties and some of the highest rates of capital crimes and rapes in the world.

These numbers can’t be ignored. Any party taking place today would be overshadowed by these shocking statistics. South Africa Project will focus on rape prevention and support the rape victims and orphans in South Africa in their efforts to heal their wounds. Read More…

Posted under 2010 World Cup, Everything Else