We would like to introduce you to Sarah Boden-Dawans. Sarah is the founder of Represent.co.za, a very resourceful lifestyle “blogazine” covering the arts, culture and technology scene in South Africa and abroad. Never heard of a blogazine before? Represent was coined a ‘blogazine’ as it is a hybrid between a blog and a magazine. 
In 2008 Sarah started Jova.co.za, an online community with a focus on creativity, culture, innovation, and social intelligence (often within an experiential marketing context)  in the digital and global era, that bridges South Africa with Europe and the world.

With so much understanding of the arts and cultural scene in South Africa we were of course very interested in having Sarah answer a few questions for us.

Beware: This is a long but real worthwhile read.

What led to the creation of Represent?
I had been back living in Johannesburg post a short stint in Europe, and during this time I was extremely motivated by the rapid societal, developmental and cultural changes I saw around me, particularly in my city of birth, Jozi (this is what we affectionately call Johannesburg). I have always been a kind of ‘conduit’ between different cultures and I found myself happily taking friends, family and visitors around to atypical places, promoting a multi-cultural and open-minded approach to living and loving in the transforming city. Read More…

Posted under Meeting South Africa