Using the 2010 Soccer World Cup to support cause marketing
The 2010 World Cup will be the biggest sports event Africa has ever hosted. South Africa will be in the spotlight of the world.
You might think it is a long time until then – over 640 days – but the qualification games for the event are starting in Europe this weekend and are already on its way in other parts of the world.
There are a number of facts that provide mixed emotions about celebrating the Soccer World Cup: 5 million HIV infected, 1.2 million orphans as a result of AIDS casualties and some of the highest rates of capital crimes and rapes in the world.
These numbers can’t be ignored. Any party taking place today would be overshadowed by these shocking statistics. South Africa Project will focus on rape prevention and support the rape victims and orphans in South Africa in their efforts to heal their wounds.
What so special about this?
This project combines talent, funding and the interests of people in Europe and the United States in unique ways with the requirements and challenges of local organizations in South Africa.
Web 2.0 and social media will be used in many innovative ways to keep the public posted, establish new forms of fund raising and demonstrate overall progress in our focus areas.
The Motto?
Ubuntu Now! This is not just the name of the entity that started South Africa Project. Ubuntu is an ageless African concept standing for kindness toward other human beings, for caring and sharing and being in harmony with all of creation. It is a concept that can be universally applied. It is considered one of the main concepts of “New South Africa”.
Benefits for Sponsors
South Africa Project provides a way for companies to be involved with the 2010 Soccer World Cup in a truly authentic way – without violating FIFA or official sponsor rights. Various social marketing programs will provide opportunities for sponsors to showcase their support for the South African community and be directly associated with a long-term success story.
What are the goals?
1. Creating awareness and actually dealing with problems that are off the beaten path of major sports events. The needs of South Africa need to be addressed to celebrate the Soccer World Cup properly.
2.Highlighting the “social” in social media.
We are planning to use social media to showcase social engagement.
3. Showing some measurable results in our 5 focus areas:
>> Rape prevention & empowerment for boys & young men
>> Rape prevention & empowerment for girls & young women
>> Post-rape care for victims
>> Orphan support
>> Providing access to the path of financial independence
About Ubuntu Now
The original idea was developed by the founders of the German-American marketing agency conceptbakery. We have initiated a number of for cause projects before but decided to become more involved this time. The incorporation of Ubuntu Now as a Colorado Non-Profit corporation and the start of South Africa Project are allowing us to take the next steps: A team of international specialists – stretching from well known marketing, web 2.0 and social media experts to psychologists, financial experts and organizations already working successfully in South Africa will all cooperate here at South Africa Project in order to make a difference.
Interested to learn more?
No matter if you are a private supporter, a corporation or a NGO: We’d like to hear from you. Please get in touch!
Posted under 2010 World Cup, Everything Else