Our Mission

To support the development of South Africa into a peaceful, non-violent nation and setting a positive example on the African continent.

We provide stability by curbing violence through rape prevention programs, supporting the healing of rape victims & orphans and by assisting in the creation of economic opportunities for the underprivileged.

We will cooperate with local experts to shift patterns and make a difference one life at a time.


Inspired By

Here is a list of people and organizations that inspire us to do what we do. Thanks to all of you for leading the way!


University of Santa Monica (USM)

Pacifica Graduate School

Smart-Girl

Marshal B. Rosenberg, Ph.D. – Author of “Nonviolent Communication”

Greg Mortenson – Co-Author of “3 Cups of Tea”

Muhammad Yunus – Founder of the Grameen Bank

Thomas L. Friedman – Author of “The World is Flat”

And many many others…

Support Us

About South Africa Project and Ubuntu Now

The idea was developed by the founders of the German-American marketing agency conceptbakery. The team had initiated a number of for cause projects before but decided to become more involved this time. The incorporation of Ubuntu Now, Inc. as a Colorado Non-Profit corporation and the start of South Africa Project are allowing for a higher level of engagement: A team of international specialists has been formed - stretching from well known marketing, web 2.0 and social media experts to psychologists, financial experts and organizations already working successfully in South Africa.


What's our story?

We have offices in Germany and the United States. We are passionate about soccer. Our founders successfully implemented a program during the 2006 World Cup in Germany that helped to raise over $30,000 for a school in India.


Time has passed since then and we are ready to think a little bigger:


We are better connected and have more opportunities to reach out.


We've had more experience with non-profit work since then.


The web video production platform moviebakery has successfully produced a series of "for cause" videos that have been very well received. moviebakery will support South Africa Project with video content.


One of our board members, Rashin D'Angelo also serves on the board of Smart-Girls, an organization in Denver that empowers teenage girls. Rashin also studies depth psychology and has provided some valuable insights to the non-experts at Ubuntu Now.


This project felt like a "must do" to us once we analyzed the situation and noticed our opportunity to make a difference.


How are we going to do it?

We are experts in creating awareness in non-traditional ways. Our professional marketing and community management abilities are a perfect match for the needs of the program: Gathering widespread support and taking action on what we believe in.


We will utilize our existing relationships and will work with corporate clients and a network of cause marketing agencies that are interested in meaningful ways of using the 2010 Soccer world Cup and South Africa Project to convey their message. This project offers a unique way for businesses to gain profile, act authentic and become involved in something truly meaningful.


We will use community platforms like Facebook to the fullest extend.


Learn more about our action plan.

Got some Ubuntu?

You might know it as a Linux operating system. But there is more: Ubuntu is an ageless African concept basically standing for kindness toward other human beings, for caring and sharing and being in harmony with all of creation (David Holt Bidle).


Archbishop Desmond Tutu gave the following definition: "A person with Ubuntu is open and available to others, affirming of others, does not feel threatened that others are able and good, for he or she has a proper self-assurance that comes from knowing that he or she belongs in a greater whole and is diminished when others are humiliated or diminished, when others are tortured or oppressed."


These are inspring words to us. We think it our time to practice a little Ubuntu ourselves.


BTW: Ubuntu is seen as one of the founding principles of the new republic of South Africa.
Learn more



Timeline of Events


05    September 2008

Official launch of South Africa Project website - getting started!


06    September 2008

Start of the World Cup Qualification in Europe


11    October 2008

BarCamp Africa in Palo Alto - Heading to the Googleplex


22    October 2008

Desmond Tutu speaking in Denver as part of the Insight Speaker Series. Looking forward to meeting him:-)


11    June 2010

Opening game of the 2010 World Cup